Fern Berman, Founder
Over the past 20 years, America's palate
has changed dramatically. More people travel abroad. Supermarket
aisles offer an international array of foods and seasonings. Home
cooks are experimenting with tastes and techniques discovered
through books and television. We have become more adventurous
and discriminating about what we eat.
Through her work as president
of Fern Berman Communications, Inc., a New York-based public relations
firm, Ms. Berman has been at the crossroads of this culinary journey,
and has become one of today's most knowledgeable observers of
culinary trends. She has gained media attention for chefs who
became celebrities. She has introduced restaurants to food critics.
She has launched cookbooks that became award-winning classics,
and TV shows that taught better ways to cook.
Television personalities
she has worked with include Julia Child (Public Television's "In
Julia's Kitchen with Master Chefs"; her firm also represents Pastry
Chef Jacques Torres, star of the 26-segment PBS show, Dessert
Circus with Jacques Torres, and Joan Nathan, star of the 26-segment
series Jewish Cooking in America with Joan Nathan. Most recently,
Berman's firm worked on the publicity for the Public Television
show, Julia & Jacques: Cooking at Homewhich premiered in September
of 1999.
Other well known authors
and chefs Ms. Berman represents or has represented include Marcella
and Victor Hazan, award-winning culinary authorities on all things
Italian; Rozanne Gold, author of the award-winning cookbooks,
Recipes 1-2-3, and Little Meals. FBC also works with Nora Pouillon,
a leader in the organic food movement, who won the International
Association of Culinary Professional's Award of Excellence in
1997. FBC represented Mark Bittman and his book How to Cook Everything
which won awards in 1999 from both the IACP and James Beard Foundation.
Many high-profile restaurants
seeking media attention have retained Ms. Berman's firm. Manhattan
restaurant clients include the four-star Le Cirque 2000, owned
by internationally acclaimed restaurateur Sirio Maccioni, and
Osteria del Circo, owned by the Maccioni family, as well as Patroon,
Firebird, Heartbeat and Icon. In Las Vegas, FBC represents the
Bellagio Hotel Restaurants, including Le Cirque, Osteria del Circo,
Aqua, Olives, Petrossian, and Prime.In Washington, D.C., she represented
Restaurant Nora and Asia Nora and in London, Chutney Mary, London's
top Indian restaurant.
Ms. Berman's firm has introduced
titles by many of today's most respected cookbook authors. Such
books include How to Cook Everything, by award-winning author
and journalist Mark Bittman; Rozanne Gold's Recipes 1-2-3 Menu
Cookbook, successor to Gold's award-winning Recipes 1-2-3; Jim
Peterson's Vegetables, a comprehensive reference and guide to
preparing vegetables; The Strang Cancer Prevention Cookbook, a
lifestyle plan to reduce the risk of cancer with recipes from
50 of America's top chefs; Dessert Circus: Extraordinary Desserts
You Can Make at Home, a primer by Le Cirque 2000's renowned pastry
chef, Jacques Torres; Recipes from Paradise by Fred Plotkin, the
first cookbook in English devoted to the food and culture of Liguria,
Italy; and In Memory's Kitchen: A Legacy from the Women of Terezin,
an unusual memorial to the Holocaust, containing recipes recollected
by concentration camp prisoners, edited by award-winning journalist
Cara De Silva. Other titles launched by Fern Berman Communications
include The Buffet Book by Carole Peck; A Fresh Taste of Italy
by Michele Scicolone; In Julia's Kitchen with Master Chefs, by
Julia Child, the companion book to the 39-part PBS series; The
Splendid Table, by Lynne Rossetto Kasper, award-winning cookbook
on the foods of the Emilia-Romagna region of Italy; and the award-winning
and comprehensive Fish: The Complete Guide to Buying and Cooking
by Mark Bittman.
Ms. Berman is a partner
and founder of Starchefs.com which was named the Best Food Site
on the Internet by U.S. News & World Report in their November
15, 1999 Best of the Web issue. Starchefs.com was also named one
of the top ten food sites on Web by Brill's Content Magazine in
April of 1999. Food Arts Magazine stated that "StarChefs combines
impressive graphics, up-to-date culinary information, and a desire
to entertain while communicating marketing information."
She is frequently invited
to speak in public on topics such as marketing on the Internet
and working with the media. Berman was a featured speaker for
the American Express Trade program at the Aspen Food & Wine Classic
in 1997 and 1998. Berman participated on a panel on Internet Marketing
at the 1999 Winter and Summer Fancy Food Shows. Additionally,
she was a featured speaker at the 1999 Symposium for Professional
Food Writers at the Greenbrier. She has also created and taught
a one-semester class at New York University called "Food for Thought."
Fern is a member of a number
of culinary organizations including Les Dames d' Escoffier, IACP,
AIWF, The James Beard Foundation and a judge at the upcoming Slow
Food Conference. She is also a member of the International Who's
Who of Entrepreneurs. She also sat for three years on the board
of the New York City Chapter of the American Institute of Wine
& Food. Berman served on the Steering Committee for Share Our
Strength's Taste of the Nation event in New York City for three
years. Additionally, FBC was the recipient of the 1997 Platinum
Award from HSMAI for Best Public Relations Food-and-Beverage Campaign
for Le Cirque 2000.