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Table
of Contents
Once an
operator compiles the research information, the next steps include analyzing
the data and developing objectives, strategies and tactics. For example,
an operator may find:
| 1) |
Delivery
business is more profitable on the Westside as opposed to the Eastside.
|
| 2) |
The
majority of lunch patrons work within a 12-block radius of the restaurant.
|
| 3) |
Customer
frequency has declined over the past 3 months.
|
Based on
this information, an operator would develop objectives, strategies and
tactics that focus more on Westside delivery business, businesses within
a 12-block radius and customer frequency.
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