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Table
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An operator
can use a spreadsheet package such as Excel or Lotus or even accounting
paper. In column 1, list every single marketing activity. In columns 2-13,
list the months from January to December. Place a mark or bullet
point under the month the marketing activity is to commence. For
example:
| Marketing
Activities |
Jan
|
Feb
|
Mar
|
Apr
|
May
|
Jun
|
Ö.
|
Dec
|
|
|
| Conduct
customer focus groups |
x
|
|
|
|
|
|
|
|
|
| |
|
|
|
|
|
|
|
|
|
| Introduce
take-out option |
|
|
|
|
x |
|
|
|
|
| |
|
|
|
|
|
|
|
|
|
| Mail
Newsletters |
x |
|
|
x |
|
|
|
|
|
An operator
can use his or her marketing calendar to develop a budget. The operator
should list every marketing activity, along with expected costs and/or
projected revenue. Low and high projections should be used as well.
Table
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