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An operator
can have the best research and promotion team on the planet. However, if the operator is not monitoring his or her promotions,
it could jeopardize the promotionsí successes.
Some promotions may require adjustments to improve the success
rate. Listed below are three ways to track and evaluate promotions:
1)
Review weekly and daily sales reports and compare to last year.
2)
Review sales by zip code or address and compare to last year.
3)
Create tracking sheets for each individual promotion.
4)
Review monthly and year-end financial statements.
5)
Review weekly flash reports.
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