What if Escoffier had Established Effective Email Marketing Strategies?

Twitter and Facebook are fine, but we’re talking about business, and email marketing is still the number one way to nurture a direct link to customers and maximize your return on investment.

Many of today’s social forums limit character updates, making communication choppy and disjointed, and it's easy to get lost in the crowd of networking sites, diluting your message. Email marketing allows you to create and expand an organized business contact list, customize messages, and collect data in easy-to-read, actionable reports. Whether you’re sending weekly menu specials, offering deals to loyal customers, alerting followers of blog or website to updates, or automating a birthday greeting, email marketing engages followers and builds loyalty.

Here's how SubscriberMail, an industry-leading email service provider, can help you build your business with an effective email marketing program:

1. Email Strategy: Marketing Mise en Place

Like any good classic sauce, a good email campaign needs to have a fond, or foundation to build on. This includes an educated plan of attack, a goal-oriented vision, and strategies to maximize message impact.Fmarket

How SubscriberMail helps:
SubscriberMail can help you determine what email services you really need and then work accordingly to help reach your email goals by developing customized strategies, offering opt-in email lists, providing trends analysis, and everything in between!

2. Permission-Based List Building: Hospitality in Practice

Unless you’re sitting in a Hawaiian Diner, SPAM is a dirty word. You want readers to want you.

How SubscriberMail helps:
SubscriberMail only works with opt-in email marketers—in other words, we only want our clients to be sending email to recipients who have taken steps to request those messages. We can help determine the best place for opt-ins and what information should be collected based on your program’s overall strategy.

3. Email Segmentation: A la Carte Messaging

Customization is the keyword in today's marketing. No one wants to wade through irrelevant emails—we expect senders to know how they like to receive email, when they like to receive it, and the kind of information that interests them.

How SubscriberMail helps:
With email segmentation, senders can target subscribers with content and messages that relate to them. SubscriberMail can segment based on any personal data, including geography, purchasing frequency, demographics, giving you opportunities to engage and upsell.

4. Creative Email: The Art of Presentation

In the competitive marketplace, you need to make your restaurant or business stand out. Businesses need a strong brand identity to stand out.

How SubscriberMail Helps:
With SubscriberMail you have complete creative freedom to create attention-grabbing emails. We offer the opportunity to create content modules for quizzes/polls, special offers, photos, sign-up forms, and banner ads.

SubscriberMail makes it easy for users who do not know HTML to create eye-catching messages using our “what you see is what you get” (WYSIWYG) interface. If you’re really uncomfortable at the computer, let us design your template and emails for you!

5. Email Delivery: Your Message Is Served

In email campaigns, reputation is everything. If your using sub-par management systems, your messages can get caught in a net of spam filters and never reach its inbox destination.

How SubscriberMail Helps:
SubscriberMail handles delivery management. We provide automatic bounce handling to keep lists clean, and we use the latest technologies for strong ISP relationships.

6. Reporting: Collecting Feedback

If you don't receive reports, how can you know what people are interested in and where there clicking? This information can help you build a stronger and more effective email strategy.

How SubscriberMail Helps:
SubscriberMail’s easy to read reports show who is opening email messages, what links they are clicking on, how results have changed over time, and more. You can use the report to focus on those people who engaged in certain areas and decide what popular issues to pursue in the future.

7. Email Automation: No Brainer

Automating emails delivers value without taking time or energy. You can set up automated messages delivery based on user criteria, for example birthday emails, welcome messages, or special offers for active users.

How SubscriberMail Helps:
SubscriberMail's strategic consulting will help identify cross-sell and up-sell opportunities. We can also help you set up highly effective, automated, behavior or event-based campaigns. Thoughtfully catering automated emails to followers will help you create invested customers.

8. Analysis: Getting Technical

There are short- and long-term benefits to analyzing email strategies and campaigns. Analysis can help you determine opportunities for cross selling, list segmentation, and content changes.

How SubscriberMail Helps:
SubscriberMail offers a range of support in email analysis. Through full service management or a customized assistance plan we can help you see the successful areas of your email campaign as well as those areas that need improvement.

9. Integration: The Whole Hog

With so many social media options, you may be feeling stretched thin. You need a place to store data and coordinate your multi-faceted marketing strategy.

How SubscriberMail Helps:
SubscriberMail integrates with AddThis, making it easy to include a share-to-social button within messages. This allows recipients to share message content on a variety of social media networks, such as Facebook and Twitter. With email marketing at the core of your campaign, you’ll be able to easily integrate social media accounts and synchronize your data. The multi-faceted approach provides lethally effective outreach.