New York City is in a league of its own. The level of execution and creativity continues to impress and inspire us year after year. But this time around, we’re struck by a new generation hard at work and leading the charge in the city we call home. From young guns to seasoned entrepreneurs, the hospitality industry in New York is going through a transition. Sustainability, community, and well-being are top of mind as restaurants, bars, and bakeries infused with personality and identity open across the city. The post-pandemic era has finally faded away and something new and exciting has emerged. 

We’re excited to partner with Aussie Beef to challenge our community of chefs to the ultimate beef showdown!

Renowned for its exceptional quality, natural marbling, and rich flavor, Australian grassfed beef is raised on open pastures without added hormones or antibiotics, delivering a clean, bold taste and versatility. So, get sizzling, braising, and searing—whether it’s a warm bowl of bourguignon, a spicy beef kofta, or an unexpected take on the classic steak frites, this is your chance to win!

One grand prize winner will take home $5,000 and two runners-up will each receive $500.