Seth Freidus
Good Company | Boston
JULY 2024
From a young age, while working in restaurants, Seth Freidus knew bartending was the culmination of everything he enjoyed. It gave him the chance to be creative, work with his hands, and have conversations with interesting people. When he moved to Boston for college, Freidus got a job at Legal Sea Foods, where he learned about systems, big hospitality, and the basics of cocktails. Eager for a life behind the stick, he took a barback position at Eastern Standard. Working under Bar Manager Kevin Martin, Freidus turned his hunger into skill by improving his efficiency, speed, and demeanor as a bartender. When he was 25, he had the opportunity to lead his own program at Alden & Harlow, accepting the job of beverage director and bringing a farm-to-glass approach to the menu.
In 2018, drawn even further towards a mission of sustainability, Freidus left Alden & Harlow after four years to open a bar of his own. In December 2019, he signed a lease and started to work with investors to bring his concept to life, but in March 2020, the pandemic cut those dreams short. Forced to terminate his lease, Freidus took a job in Gloucester, regrouped, focused on consulting, and started to look for something new. When his business partner found a space that fit the bill in Boston’s Hood Park neighborhood, Freidus saw an opportunity to get in on the ground floor in an emerging district. In 2023, Good Company opened to the public with a closed loop cocktail program that dramatically minimizes waste, cuts out single-use products, and sources ingredients sustainably. On top of his mission, Freidus is turning Good Company into a neighborhood spot by hosting outdoor activations, industry collaborations, and special events for the local community.
